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As an active mom and animal lover, Melissa Arroyo cares about making beauty choices that align with her values. For her, having a beauty routine that’s clean, cruelty-free, and vegan, is not only about knowing what’s in her products—it’s also about setting an example for her daughters. “Shopping consciously for beauty products comes down to being mindful and aware of how products affect our bodies and our planet,” she says. “Our decisions and behaviors have the power to make a positive difference.”
Brand transparency and honest labeling is especially important to Melissa because she is allergic to many beauty ingredients. “I want to make sure that the products I buy are gentle and hypoallergenic,” she explains. “Many times, I have purchased products that claimed to be all-natural but actually weren’t. It’s essential to know what I’m putting onto my skin and into my body, so now I always do my research.”
Reading up on ingredients and studying product labels might seem daunting, but it was easy for Melissa to find products that aligned with her needs thanks to Conscious Beauty at Ulta Beauty™. “It’s clear that they genuinely care about their shoppers,” says Melissa.
When it comes to skincare, Melissa seeks to maintain a youthful and healthy glow with Tula The Cult Classic Purifying Face Cleanser. “I use this cleanser as part of my morning routine and it makes my face feel so fresh and clean,” she says.“It awakens my skin and I feel like a new woman!” Next, Melissa applies Sunday Riley Good Genes All-In-One Lactic Acid Treatment Serum. “I love this treatment because you can use it as a mask or leave it on your skin for the day,” she says.
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“It’s important to learn as much as we can and to teach others about being environmentally conscious.”
Melissa developed rosacea in her early thirties after her second child was born, so her beauty products also have to nurture her skin. “To reduce the redness that rosacea causes, I need to make sure my skin is hydrated and clean,” she says. “I stay away from alcohol-based products, since my skin is sensitive and can get really dry and irritated. To soothe rosacea, I use aloe vera-based lotions and cucumber masks, and to minimize dark circles, I enjoy using gel pads for my eyes. I love the whale shape of Florence by Mills Swimming Under the Eyes Gel Pads, which reduce puffiness and discoloration around my eyes in a matter of minutes. I take them everywhere.”
Using plant-based beauty products dovetails with Melissa’s commitment to eliminating animal cruelty and living an eco-friendly lifestyle. “I have a tabby cat named Jaime and I couldn’t imagine him undergoing testing or being subjected to various chemicals,” Melissa explains. “I buy from brands that are against animal testing and often look for products that come in recyclable containers to minimize waste.”
Melissa knows that making conscious choices that support her animal-loving and eco-friendly lifestyle takes work, but she takes pride in showing her daughters that it’s possible—and even easy—to achieve. “It’s important to learn as much as we can and to teach others about being environmentally conscious.” she says. “Conscious Beauty at Ulta Beauty™ makes it easier to find products that are good for you and good for the planet. Needless to say, I’m a shopper for life!”
Conscious Beauty at Ulta Beauty™ provides more choices and transparency so you can easily find brands that share your values. Brands are certified under five categories: Clean Ingredients, Cruelty-Free, Vegan, Sustainable Packaging and Positive Impact.
Excludes parabens, phthalates, and other ingredients on Ulta Beauty™’s Made Without List.
Not tested on animals.
Created without animal products, by-products, or derivatives.
Reduced, recyclable, or refillable packaging.
Brands with giving back at their core.
Visit Conscious Beauty at Ulta Beauty™ to shop these animal-friendly skincare products and more.